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Format : Magazines Publication : marketing management Filter by : Subject

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Periodical

Defending Service Markets.

Authors : Gruca, Thomas S.

Subjects: MARKETING; MARKETING strategy; PATENTS

Source: Marketing Management. Summer94, Vol. 3 Issue 1, p30-38. 9p. 1 Color Photograph, 1 Chart.

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Periodical

Bears and Brands.

Authors : SCHULTZ, DON E.

Subjects: BRANDING (Marketing); STOCK exchanges; BRAND name products

Source: Marketing Management. Feb2012, Vol. 21 Issue 1, p10-11. 2p.

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Periodical

Hold 'em and fold 'em.

Subjects: MARKETING strategy; HIGH technology industries; PRODUCT management research

Source: Marketing Management. Jul/Aug2007, Vol. 16 Issue 4, p7-7. 1/2p.

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